gladius
Book a Strategy Call
Menu
gladius
Book a Strategy Call

AI conversion engineering for Shopify brands

Turn more of your existing traffic into customers.

We use AI and your store’s data to find where shoppers hesitate. Then we redesign and build Shopify pages that make buying easier.

Book a Conversion Strategy CallSee How It Works

Every click is a decision.

Small moments of doubt can stop a purchase.

Explore the customer journey
The path to purchase
Choose a stage to explore

The shopper’s question01 / Attention

“Am I in the right place?”

Where doubt enters

The page does not deliver on the promise that earned the click.

The shopper’s question02 / Understanding

“What makes this right for me?”

Where doubt enters

Features are easy to find. The reason to choose this product is not.

The shopper’s question03 / Confidence

“Will this actually work for me?”

Where doubt enters

Questions about results, quality, or fit go unanswered.

The shopper’s question04 / Decision

“Which option should I choose?”

Where doubt enters

Too many options. Too little guidance on the right one.

The shopper’s question05 / Purchase

“Why is the total higher now?”

Where doubt enters

Unexpected costs give shoppers a reason to leave at the final step.

We connect those moments to your store’s data, then decide what to change.

Illustrative journey, not performance data.

The Gladius process

From finding friction to fixing it.

Research, redesign, and Shopify implementation. One connected process.

Scroll across to explore all five steps →

  1. 01

    Research

    Study your store data, customer feedback, and category to understand the buying decision.

    Output

    Customer and category insights

  2. 02

    Diagnose

    Find confusing choices, missing proof, and unnecessary steps. Decide what to tackle first.

    Output

    A prioritized conversion plan

  3. 03

    Redesign

    Design pages and copy that answer objections and make the next step clear.

    Output

    Page designs and copy

  4. 04

    Implement

    Build the approved design in Shopify. Check the experience across mobile and desktop.

    Output

    Shopify pages, built and tested

  5. 05

    Measure and iterate

    Review what changed. Test when the data supports it. Decide what to improve next.

    Output

    The next round of improvements

Every change starts with a reason. Every release gives us something to learn.

Illustrative process, not client results.

Ways to work together

Two ways to improve conversion.

Choose a focused project or an ongoing conversion partner.

  • One-time engagement

    Fix the friction. Build the solution.

    A defined project to diagnose friction, redesign key pages, and build the changes in Shopify.

    Discuss a Project

  • Ongoing retainer

    Keep improving after the first release.

    An ongoing partner for measurement, testing, and the next round of storefront improvements.

    Explore a Partnership

Not sure which fits? We’ll work through it on the call.

Why Gladius

Built around your brand. Not a template.

AI supports the research. Your brand shapes the decisions. We build the changes.

  • AI-assisted research

    We use AI to connect the research, then check recommendations against your store’s data and customer behavior.

  • Your category comes first

    Different products demand different proof. We study what matters to buyers in your category.

  • Strategy through execution

    Research becomes page strategy, copy, design, and a working Shopify experience. Not just a list of recommendations.

Let’s find what’s holding your store back.

You’ve worked to bring people to your store. Let’s give them a clearer reason to buy.

gladius

Conversion strategy call

Know what to focus on next.

Bring your biggest conversion question. We’ll discuss what to investigate and whether we’re the right team to help.

Loading booking calendar

Book a Strategy Call
Schedule Strategy Call